Our Expertise
Our Expertise
Let's face it; the path to purchase is not a straight line.
Economic, technological, and social forces have forever changed it. Today it's a non-linear, multi-dimensional process that seamlessly weaves traditional media with social, digital, and mobile media into a integrated experience process that puts the shopper squarely in the driver's seat.
Keeping your brand retail-relevant in this new reality is what we do. We understand the shopper's new path to purchase; which medium to use, what information to provide and when to do it. That is the core of our unparalleled success.
At the intersection of brand and shopper, LPi provides context, insight, and activation programs that not only leverage brand equity but also contribute to it – from the brand's value proposition to in-store – and everything in between.
22 years of understanding and influencing the transition from consumer to shopper to buyer.
WomenA woman reaches for her favourite brand of mascara, then changes her mind and tries another.
Looking for the perfect toy for her child, a young Mom spends so much time searching that she gets frustrated and just leaves.
There are literally thousands of moments along the path-to-purchase where her choices can be influenced and guided. And we know them.
Understanding the insights behind shopping behaviour has enabled LPi Communications Group to build effective marketing programs for women for more than 20 years.
With unparalleled experience building female-focused retail communications that inform & educate as well as inspire & motivate, we can make your brand more impactful, influential and relevant to the female shopper.
Let us provide you with the ideas that motivate™ her.
YouthA young man runs into a convenience store for a chocolate bar but comes out with potato chips instead.
On the way to practice, two friends stop to buy sports drinks and then load up on energy bars as well.
Today's youth market is an opportunity for marketers who understand how to create meaningful dialogue and influence choices along the path-to-purchase.
Fortunately, making your brand youth-relevant is easier when you understand the context of your brand in their lives and we've been making brands youth-relevant for more than 20 years.
Ready to have a serious dialogue with Canada's youth? Let us provide you with ideas that motivate™ them.
RetailA shopper spends five minutes walking up and down the aisle, but buys nothing.
Despite great offers and fabulous deals, one part of the store just doesn't get the traffic it deserves.
Shifting demographics and new shopper behaviours have changed the path-to-purchase forever. Retailers need to understand the thousands of moments where they can guide and influence their shoppers' choice to create better retail value, relevant experiences, and larger receipts. With more than 1,000 retail programs each year, LPi Communications brings considerable experience to bear when it comes to succeeding in retail.
Let us use our knowledge, insight and experience to build you an effective retail program based on ideas that motivate™.
GroceryA shopper spends only a few seconds in your aisle and fails to see your brand.
Your price discounts get you traction but it's too expensive to keep buying your customers.
Shopping has become tasking and if you're not on the list, you're not in the basket.
Fortunately, we've learned a thing or two about getting on their list and growing a brand in grocery having executed more than 1,000 programs just last year with every major grocery retailer across the country.
Want to grow your brand while preserving margin?
Let us build you an effective, measurable shopper marketing program with ideas that motivate™ sales.
Our mission is to create ideas that motivate™ shoppers into buyers utilizing insights, innovation and passion, all resulting in a return on brand investment.
LPi Group is guided by an experienced and passionate leadership team, dedicated to performance and success. This passion extends to every one of our employees who join in bringing this thriving and inspiring organization to the next level.
President, Managing Partner
Calgary Office
Craig is the CEO of LPi Group and since the beginning of time ... ok the start up of the agency 22 years ago, he has aligned the agency with some of the world's most recognized brands. Craig has spent almost his entire career at LPi Group with various roles of Managing Director, to Creative Ideator, Chief Problem Solver to leader and mentor. This active involvement in the organization has provided him the intuitive know-how to provide clients with strategic insights and the value of innovative ideas that we commonly refer to as "ideas that motivate".
Whether it is understanding the consumers path to purchase and how best to influence them, or developing a marketing plan that will push a brand beyond the unimaginable, Craig believes the most important focus of the agency is to keep pace with an ever changing retail and digital environment.
"It doesn't matter whether you are a lion or a gazelle. ... When the sun comes up, you better start running". ~ Roger Bannister
President
Toronto Office
With client and agency experience in sales and marketing, Amey has the ability to align marketing, sales and retailer business objectives. She inspires her teams to build powerful brand activation programs leveraging the consumer's path to purchase.
With more than 20 years of experience building and supporting brands, her focus has been on Women and Youth segments, which has been a great asset as we have grown these practices. Her expertise and insight contributes to LPi's continued success in these spaces.
"The privilege of a lifetime is being who you are…" ~ Joseph Campbell
Vice-President, Managing Partner
Edmonton Office
Over the last 20 years Stean has created and developed marketing campaigns for a diverse client list.
He has provided strategic counsel to brand-name clients such as Labatt Breweries, easyhome, All Weather Windows, Freightliner, and Value Drug Mart. Stean, in collaboration with his team, has created insight-driven brand development and in-market execution on their various marketing campaigns.
Prior to joining LPi Group, Stean was a partner in the well-known Edmonton printer, PrintWorks. His broad experience is an invaluable asset for clients.
"If you think you can do a thing or think you can't do a thing, you're right." ~ Henry Ford
We strive to be the most valued marketing partner with the brands we work with, are recognized for strategic innovation and in-market activation.
LPi Group takes immense pride in our hiring and employee development practices.
We know that our creativity, our expertise, our innovations and our success will only be as good as the people who choose to work with us. And we're really proud to say that some really great people have chosen to work with us.
If you think you would like to join our team then send us your résumé with a short note as to why you'd think you'd be great building ideas that motivate™
Creative Director - Calgary
The Creative Director is a member of the management team responsible for leading the creative strategy and vision on all aspects of the business.
Read more...
Key Responsibilities
Key Skills & Attributes
If you feel this is the role for you, please send your resume and covering letter to careers@lpi-group.com with “Creative Director – Calgary” in the subject heading.
We thank all candidates for their interest, however only candidates selected for interviews will be contacted.
We are located in three offices across Canada and look forward to hearing from you - wherever you are.
Head Office — 101, 253 62nd Ave SE Calgary, Alberta, Canada, T2H 0R5
Suite #104, 4220-98 Street Edmonton, Alberta, Canada, T6E 6A1
Suite #305, 245 Yorkland Blvd. Toronto, Ontario, Canada, M2J 4W9
