Nestled next to the Bow River, in the foothills of the Rocky Mountains, Riversong of Cochrane is a unique community rich in amenities and small town charm. Client, Tamani Communities was looking to launch the community with a strong brand campaign that brought to life the stunning natural beauty of the community and its surrounds. Critical to the success of the campaign was creating engagement with the Calgary market and giving buyers a reason to look beyond the city limits in their pursuit of finding a perfect new home.
Riversong’s greatest attribute is the stunning environment in which it resides. By capitalizing on this point of differentiation LPi was able to create a brand positioning and visual identity that would break through the noise and awaken a desire in potential buyers to seek out the extraordinary. Ethereal photography of the incredible natural setting used in conjunction with a series of powerful call to action statements created a beckoning effect, welcoming prospective buyers to a new dream and the very real possibility of a life lived remarkably.