Insights & Perspectives

March 24, 2026

More than 4 in 5 Canadians say food prices are their biggest household pressure right now.

September 15, 2025

A recent research study from IMI International highlights a noteworthy trend: economic concerns are not uniform across age groups. Canadian youth, in particular, display a heightened sense of uncertainty about their financial futures, and this shift has major implications for brands.

August 15, 2025

IMI International's latest research is shedding light on an exciting shift in how Canadians are choosing to shop. In these unpredictable times, there's a noticeable trend emerging—more and more Canadians are embracing products proudly made on home turf.

August 1, 2025

Retail media is revolutionizing how brands capture attention and drive purchasing decisions, offering unparalleled opportunities for engagement.

July 15, 2025

The integration of online and in-store advertising creates seamless shopping experiences, enhancing consumer engagement and driving brand loyalty.

July 2, 2025

Retail media impacts shoppers across generations differently, offering marketers opportunities to craft more effective campaigns.

June 1, 2025

Retail media impacts shoppers across generations differently, offering marketers opportunities to craft more effective campaigns.

May 1, 2025

Retail media spending in Canada is surging, with ad expenditures projected to reach CA$3.8 billion by 2025 and climb to CA$5 billion by 2027, according to the Path to Purchase Institute’s Canadian Shopper Survey.

February 1, 2025

Trade Wars Spark Canadian Consumer Shift: 5 Key Insights on National Shopping Trends. Interesting and important findings from an IMI International on how tariff wars are reshaping Canadian shopping behaviors!

November 27, 2024

Electronic shelf labels (ESLs) are digital wireless display systems used in retail mass and grocery stores to show product prices and other dynamic content.

November 14, 2024

2024 Canadian Holiday Shopping Habits: Navigating the New Normal

October 9, 2024

By 2040, 95% of grocery purchases are projected to be made online according to a recent article by @NeilsenIQ.

September 12, 2024

Artificial intelligence (AI) is rapidly transforming various industries, and consumer marketing is no exception. As AI technologies continue to evolve, they bring both exciting opportunities and significant challenges.

August 31, 2024

In the ever-evolving landscape of digital advertising, Canada is witnessing a significant shift towards online ad spending.

August 15, 2024

The ongoing battle between private label (PL) and national CPG brands is reshaping the grocery landscape. The growth of PL brands, driven by economic pressures and improved quality, poses a significant threat to national brands. However, this competition also presents opportunities for innovation and strategic marketing.

July 30, 2024

As summer winds down, families are gearing up for the annual back-to-school shopping spree. But this year, there’s a new dynamic at play: Generation Alpha. The older Gen Alphas, who are aged 8-15, are not just tagging along for the ride; they’re actively shaping the shopping decisions of their households. Understanding their influence is crucial for marketers aiming to connect with this powerful demographic.

July 18, 2024

As we gear up for the BACK-TO-SCHOOL season, it’s crucial to understand the evolving shopping behaviors and preferences of Canadian shoppers. The latest survey from @Field Agent Canada reveals some fascinating trends that can help brands drive consideration and sales conversion.