Men's Personal Care & Toronto Raptors

WHAT WE DID

Research & Strategy
Ideation & Concept Development
Copywriting
Design & Illustration
Retail Activation
Pre-Shop Media Planning
Account-Specific Planning
Digital Asset Development
Partner Coordination

THE OPPORTUNITY

Men's personal care brands Dove Men+Care, Axe & Degree teamed up with the Toronto Raptors & the NBA further connecting men's grooming to pro basketball in Canada. A passion point for our target users, we developed & managed a full-year, full court press program nationally.

Game Square
You Could Win 1 of 3 Raptors 2023-2024 Home Opener Experiences
Degree, Dove Men +care and Axe - Official Men's Grooming Products of the Toronto Raptors and the NBA
Absolut Juice
Axe Gaming
Corona Sunbrew
Crispers Big Game
Dove
Fanta Halloween
Dove Mens Scale
Mode Fitness
Mondelez Diwali
Monster Energy
NextMilk
Oreo Festive
Shell Coffee
Swiss Chalet
White Peaks
YYC Coke